Privacy Policy

MagicHabits Labs Ltd (“MagicHabits” “we,” “our,” or “us”) is committed to protecting your privacy. MagicHabits complies with required Personal Data Protection acts when dealing with personal information. Our Privacy Policy tells you how we treat data, what information may collect and how we use the data collected from your visit or use of the website at https://www.carrotsandcake.com (the “Site”) and/or our applications.

Note that the MagicHabits website and applications are collectively referred to as the “Services" throughout this Privacy Policy.

By using the MagicHabits Services, you acknowledge and agree that we may collect, use and share your and your children's information per this Privacy Policy. You also consent to our terms of use which are incorporated into these guidelines on a here-in basis, so do carefully read them before continuing to transact on or utilize Services offered via MagicHabits. In the context of users situated in the US (United States), the term minor or children refers to those under 13 years old. The term children in the context of non-United States countries refers to individuals below the age of the digital majority.

MagicHabits Services’ users are encouraged to review our Privacy Policy from time to time as we may update it or provide new Services that could affect how your information is used. By making sure that you stay current with these changes, it will allow you to remain aware of the latest policy updates.

Information obtained by MagicHabits

Personal information:

MagicHabits may collect Personal Information about you, including your name and email address, through various stages of use on the MagicHabits website and MagicHabits mobile phone applications. We may also collect additional information about your children, highlighted in the section below.

Children’s personal information:

The MagicHabits website and/or application may collect your children's personal information with your consent. This information may include their personal data, such as their first name and date of birth. Additionally, we may collect data based on your child’s screen time activities, such as the applications they are visiting, the duration of application visits, and the time and day these activities occur. Unique device IDs may be created to track individual users and their screen time behaviour. The types of device being used and geolocation data may also be tracked.

We may also collect information from your child’s device about how they are using the Services relating to MagicHabits, including data on their activity and usage (including pages visited, buttons clicked, duration of usage, and completion of capped app usage limits).

Regarding the EU (European Union), the collection of and usage of personal information is limited and led by the child’s parent.

Non-private/personal information

Using cookies and other tracking technologies, we collect information regarded as ‘non-personal’ about our website and application visitors and users. This information includes things like the number of times a particular ad has been seen by someone on the internet, when a user visited a web page within our site. As well as other technical details that help us optimize your experience with this webpage or others like it in future visits to different pages throughout our websites.

This data may be used to help improve our marketing efforts by analyzing geographical and demographical information to provide a better Service to our user base and diagnose and identify Service issues. MagicHabits Labs Ltd reserves the right to use and disclose Non-Personal Information in its sole discretion.

How information is collected

Voluntarily provided information:

MagicHabits may collect your children’s personal information when you voluntarily give it to us. This includes when using MagicHabits Services, you transact with us, create a new MagicHabits account or update an existing account or when you communicate with our customer Service representatives via your chosen channel.

Examples of the type of information you may voluntarily provide include:

Information relating to Services:

We may collect your and your children's Personal Information as part of your use of our MagicHabits Services. The information collected may include:

Information Obtained from Third Parties:

In limited scenarios, we may receive your personal information from third parties. Third-party data includes payment processors that generally provide us information about you, such as a unique token that enables future purchases using the data they store. This includes recurring payments if you authorize automatic renewals and certain digits on your card number.

At no point do we obtain data relating to your child's personal information from third party parties.

Cookies and other data tracking technologies:

We may collect information using cookies and other data tracking technologies throughout your usage of our Services. These are small files that store data on your computer or mobile device when you visited pages with specific code. These technologies include cookies, pixels and local storage. These technologies are not used to collect your child’s personal information in any circumstance.

The Collection Technology used by our Services may collect certain information, such as your OS (operating system) and version, IP addresses, time of access, type of browser, browser version, and unique device IDs. Additional information collected may include error reporting, usage data, time spent on individual pages, and page visits.

Accepting cookies is optional; you can decide if you want to accept cookies or not. However, accepting cookies will allow you to access more features and may receive a better user experience. Particular functionality may not be available if you choose not to accept cookies.

Third-party analytical tools:

MagicHabits may continuously utilize third-party analytics platforms and tools to continually improve our Service and marketing efforts. These tools may include Google Analytics, Facebook Analytics, and Clevertap to help our website's performance monitoring activities such as page traffic and trend analysis. Third-party tools may collect your and your child's information sent by your digital devices, and this is to help us optimize our Services.
To understand Google’s privacy policy in full, you can visit and read the information provided here.

How MagicHabits uses personal information

The personal information we collect may be used for various purposes, as listed below.

To communicate essential, valuable and promotional information directly to you. This includes push notifications and emails in the form of updates, billing, conformational messages, statistical updates, product announcements and security warnings.

We may send communications to you relating to promotions, events, and discounts for promotional and marketing-related matters.

Disclosure of your information to third party organisations

MagicHabits may share your personal information with third parties in several scenarios, as listed below.

Upon obtaining your consent: Personal information may be shared between MagicHabits and a third party upon receiving your agreed consent.

If it’s necessary for the service providers: We may share personal information with third parties that help with the management of business processes. This includes payment processing, third-party solutions, marketing, and admin functions.

Under no circumstance can the service providers utilize your information and data for any other ulterior motive or purpose other than the purposes requested by us or an official government body/law enforcement.

Major Transactions: In the situation that MagicHabits is involved in a company sale, merger, company acquisition or debt financing,  insolvency bankruptcy, or receivership, the company may share your personal information with the related third-party organisation.

Business Advisors: The company may share its information with various advisors to help facilitate the transactions or manage business activities.

Special Circumstances: The company may share your information when necessary for compliance with law or in response to a valid request.Where necessary, we may share information from our users to limit any liability or lawsuit that may occur, or where otherwise necessary, to protect our rights, interests and/or property, or the rights, interests and/or property of our agents, independent contractors, customers, and others.

Children’s Privacy Rights

In no circumstance does MagicHabits sell services or products to children. The Services provided by MagicHabits does not intend for children or minors to submit private/personal or confidential data or information to MagicHabits without explicit consent from their parent or guardian.

Under the legislation associated with COPPA, you may at any point request a review of the personal data/information we have obtained from your children. This includes name and date of birth. Additionally, you may request us to delete our data and prevent us from receiving any future data from your child. If you wish to do this at any point, please get in touch with us via email at: info@magichabits.com.

Security

Third-party hyperlinks, redirects or integrations may exist within our Services. By clicking on these links, you may be providing personal information to the associated third party, MagicHabits or both parties.

By using our Services, you acknowledge and agree that we have no responsibility for how third parties may collect or use your information.

How the third parties obtain and utilize your personal information is subject to their own privacy policies and practices, not within this privacy policy documentation. To ensure that you are informed on every third party service you see, click on or see, we advize that you review their documentation on their privacy policies. This applies to the third parties that you engage with through MagicHabits Services.

Third-party websites

Third-party hyperlinks, redirects or integrations may exist within our Services. By clicking on these links, you may be providing personal information to the associated third party, MagicHabits or both parties.

By using our Services, you acknowledge and agree that we have no responsibility for how third parties may collect or use your information.

How the third parties obtain and utilize your personal information is subject to their own privacy policies and practices, not within this privacy policy documentation. To ensure that you are informed on every third party service you see, click on or see, we advise that you review their documentation on their privacy policies. This applies to the third parties that you engage with through MagicHabits Services.

Amending, correcting and updating your personal information

You are entitled to review the personal data/information we have collected about you at any point. If you require us to correct any incorrectly recorded personal information, you may contact us, and we will oblige. You can find our contact details in the 'Contact us' section below. Please include your full name and contactable phone number in any request that you send us.

Opting out of emails

You may opt out of emails from us at any time by clicking on the unsubscribe button that you can find at the bottom of all emails that you may receive from MagicHabits.

General data protection regulation for EU data subjects

Exercise of Data Subject Rights:

Inform us via email at: info@carrotsandcake.com if you wish to enforce any of the rights highlighted in the privacy policy.

Right to Withdraw Consent to Processing:

You may at any point withdraw your consent for MagicHabits to process your personal information.

Storage of personal data & information

The data and information that we collect throughout your usage of our Services will be stored and processed within a secure location within the US (United States).

Data is transferred to locations outside of the EU as an integral part of the functionality of MagicHabits Services.

Retention of personal information

Your personal data will be kept for the total duration that it is required to fulfil its obligations, as detailed in the privacy policy, unless you request for such information to be deleted and removed.

Changes to privacy policy 

We reserve the right to modify the privacy policy at any time. If so requested by law, we will attempt to notify you of the changes in a way that we believe will reach you, including email or push notification, depending on the contact information that we have collected from you. If you agree to any of the terms described in this privacy policy, you must terminate your use of the MagicHabits Services.

Contact us

If you wish to contact us regarding the privacy policy, please email us at info@magichabits.com